Propuesta preventiva en gerencia del servicio para los pequeños comerciantes tenderos de Pereira y Dosquebradas


Authors

  • Luz Stella Restrepo De O.
  • Greys Patricia Morales F

DOI:

https://doi.org/10.22517/23447214.3211

Abstract

Esta propuesta Preventiva en Gerencia del Servicio para los pequeños comerciantes tenderos de Pereira y Dosquebradas se desarrolló con la información obtenida de 370 personas, entre tenderos de barrio y clientes externos. El proceso de análisis se obtuvo al combinar herramientas administrativas que permitieron generar estrategias innovadoras para combatir la amenaza proyectada a presentarse por los Multiformatos entre otros componentes que los afectan. Se concluye describiendo oportunidades de mejoramiento y sostenimiento a través de la aplicación de la gerencia del servicio donde las tiendas lograrán una ventaja competitiva que los consolidaran como lideres frente a su mercado.

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Published

2008-08-30

How to Cite

Restrepo De O., L. S., & Morales F, G. P. (2008). Propuesta preventiva en gerencia del servicio para los pequeños comerciantes tenderos de Pereira y Dosquebradas. Scientia Et Technica, 2(39). https://doi.org/10.22517/23447214.3211

Issue

Vol. 2 No. 39 (2008)

Section

Industrial

License

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