Enfoque estratégico del servicio al cliente


Authors

  • Carlos Elias Restrepo F.
  • Luz Stella Restrepo Ferro
  • Sandra Estrada Mejía

Abstract

El presente articulo muestra como un enfoque estratégico en una empresa de servicio proyecta la organización en función del cliente. Parte de identificar las áreas criticas para que por medio de los elementos: momentos de verdad, ciclo y triangulo del servicio se generen las interrelaciones necesarias para diseñar estrategias que conlleven a alcanzar los resultados esperados.

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Published

2006-01-12

How to Cite

Restrepo F., C. E., Restrepo Ferro, L. S., & Estrada Mejía, S. (2006). Enfoque estratégico del servicio al cliente. Scientia Et Technica, 3(32). Retrieved from https://ojs2.utp.edu.co/index.php/revistaciencia/article/view/6317

Issue

Vol. 3 No. 32 (2006)

Section

Industrial

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