EL ENTORNO EMPRESARIAL Y LA TEORÍA DE LAS CINCO FUERZAS COMPETITIVAS


Authors

  • ERNESTO BAENA
  • JOHN JAIRO SÁNCHEZ
  • OMAR MONTOYA SUÁREZ

Abstract

En el presente artículo se hace un análisis del entorno de las empresas, mostrando cómo las fuerzas que lo componen inciden y en muchas ocasiones determinan, los resultados esperados por las empresas: ventas, innovaciones, etc.

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Published

2023-09-21

How to Cite

BAENA, E. ., SÁNCHEZ, J. . J., & MONTOYA SUÁREZ, O. . (2023). EL ENTORNO EMPRESARIAL Y LA TEORÍA DE LAS CINCO FUERZAS COMPETITIVAS. Scientia Et Technica, 3(23). Retrieved from https://ojs2.utp.edu.co/index.php/revistaciencia/article/view/7385

Issue

Vol. 3 No. 23 (2003)

Section

Industrial

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